Creating and marketing a positive image of downtown through sound economic development that promotes our future while preserving our past.
Florida Main Street
Florida Main Street was initiated in 1985 and is administered by the bureau of Historic Preservation, Division of Historical Resources, and Department of State. With its emphasis on preservation, Main Street is an effective strategy in revitalizing historic commercial centers throughout the state.
Throughout Florida there is a growing interest in improving the appearance and economic stability of historic downtown business districts. In many communities, downtown is in a serious state of decline. Effective solutions to the problems of deterioration of buildings and loss of business are critical to the survival of the city itself.
Main Street Principals
Main Street of Monticello was established in 1997 and underwent reorganization in 2009 emerging strongly committed to the four guiding principals of a Main Street Community.
- Organization - Working with public and private sector community leaders to develop specific goals and coordinate resources to revitalize downtown.
- Promotion - Creating and marketing a positive image of downtown through special events, retail sales, advertising and public relations.
- Design - Encouraging quality building rehabilitation, signage, public improvements and window displays to improve the appearance of downtown.
- Economic Restructuring - Improving the economic base of downtown through support of the Jefferson County Economic Development Council.
